In September, Tom Holland has confirmed what many have speculated has to be true lest Marvel Studios face a full fledge revolt by Spider-Man fandom: that Andrew Garfield and Tobey McGuire will indeed be playing variant versions of Spider-Man in December’s No Way Home. It was formally introduced in the Spider-Man Into The Spider-Verse end post-credit clip. On May 6th, 2016, Reddit user Dualestl used the image to describe a meeting between similar-style rappers Future and Desiigner, gaining over 1,300 points. It started growing popular on Black Twitter, particularly related to hip-hop.
The image wouldn’t begin seeing widespread popularity until the mid-2010s, when people would make jokes describing situations in which two people who are very similar meet.